Other bike shops in town will sell you a bike, and it will, more than likely, be perfectly fine. But Oak Cliff Bicycle Company will sell you on cycling as a lifestyle. That doesn’t mean the pros here will try to sell you a bike and a bunch of accessories. They want to see you (and everyone else) on two wheels, and they will work with you to make that happen, even if that means your bringing them an old bike to fix up rather than buying a new one. Also, they carry brands (like Swobo) no one else in town does.