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Brenda Schoenfeld Now

by Elizabeth Lavin

Brenda Schoenfeld Now

Profile

Brenda’s intention in Dallas is to share the Italian way of shopping: invest in an exquisitely made set of sheets and keep them for decades. She also hopes to reverse the current course of retail. “I want people to come in and have an experience. It’s not the same on the internet,” she says. “We need to bring back the tangible thing. You see it, feel it, touch it. We cannot lose sight of having that personal connection.”

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