Fans of letterpress are very familiar with Bell’Invito, the luxury stationer owned by Heather Wiese Alexander. Alexander has transformed her showroom into two distinct spaces. The back is a sophisticated VIP lounge where letterpress clients drink Champagne and kick back while perusing design options. Up front, shoppers can check out some new merchandise. äóìWe’ve never had a box set under $50 before,äó she says. äóìLetterpress is, frankly, very expensive. But we created a new concept and put it through beta testing for a year.äó