The NOW Massage’s vibe is open and airy, with an emphasis on minimalism and natural materials like sheepskins, crystals, and raw wood beams. Unlike traditional spas where treatments are completed in private rooms, The NOW uses canvas drapings to separate spagoers. The result feels something like a chic glamping resort, with the spa’s signature jasmine coconut scent wafting from room to room. The NOW’s menu includes a signature Swedish-inspired massage designed to rejuvenate and release stress and anxiety, a Healer massage that balances energy and deepens self-awareness, and a Stretch massage targeted to athletes that promotes muscle recovery and lymphatic stimulation. Add-ons include herbal heat therapy, Gua Sha facial treatments, stimulating scalp treatments, and soothing eye masks.