The University Park deli's catapult launch into popularity is fueled as much by the serious deliciousness of the bagels as it is by the sheer picture-worthiness of its brimming sandwiches. Take Shug’s bacon, egg, and cheese wedged into a kaiser roll. Although this perfect trinity needs no revisions, you can add ketchup, a hash brown patty (do it), or make it spicy (absolutely, yes). Shug’s strikes that balance between respecting the classics—everything, poppy, salt, cinnamon raisin, sesame, garlic—and putting its own stamp on things.