Bill Dewbre has run the joint for more than 40 years, and though he does stock some tacky Dallas-y stuff to attract tourists, he also carries some fine boots. You can walk out of there in decent pair of off-the-shelf Lucchese calf skins for $300. If you’re up for it, though, you can sit awhile, have a beer on the house, and pick out some custom beauties—choosing the hide, toe style, inlay and cord, stitching, heel—and pay a few thousand, depending. Or or you can even go whole hog and get made-to-measure boots, where the pros here actually make a mold of your foot and cut the suckers to fit just you. That’ll cost you.