McKinney really is kicking these days—so much so that a 30-minute drive from Dallas proper isn’t a big deal when there are places like True Rumors to shop. A double staircase leads to a permanent runway at the center of the store, alerting shoppers that True Rumors is serious about fashion. With regular runways shows and shopping cocktail parties, fashion hounds have found a home. Juicy Couture, Hale Bob, MEK denim, Nicole Miller, and True Religion are some of the brand names you’ll find here.