Rye 51

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Awards

100 Best Shops (2014)

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Upon entering this West Village boutique, you’ll get a “What’s up, bro?” from a heavily bearded dapper dude and a two-finger pour of bourbon. Thankfully, Rye 51, thankfully, is a welcome oasis of well-coiffed machismo amid Uptown’s more preppy environs. The look is brooding and urban. Raw denim with selvedge for days, slim leather jackets, chambray shirts, and skinny plaid ties complete the masculine metro ensemble. Designers include John Varvatos, Bespoken, and Belstaff, and more. Rye 51 even designs its own limited edition jackets and shirts, avoiding the embarrassment of you and your bro wearing the same outfit out.

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