Dallas dwellers are not want for a place to purchase activewear. In the past year alone, the luxe Tory Burch Sport has joined lululemon and Nike in NorthPark Center and Highland Park Village gained its first activewear retailer in Bandier last fall. So why are we excited that Outdoor Voices opened a shop on Travis Street?
It could have something to do with the sharp, neutral designs that would look just as appropriate heading to a Sunday night movie as they would jogging on the Katy Trail. Or the company’s use of recycled cotton. And it absolutely has to do to OV’s slogan, “Doing Things,” a laid-back play on Nike’s “Just Do It.”