After a six-year stint selling jewelry online, friends Ruby Hunt, Tyler Odom, and Jenni Odom brought their squash blossom necklaces and sterling silver cuffs to hip Henderson Avenue in the summer of 2016, and quickly made the space their own. Stocked with Bella & Chloe’s free-spirited jewelry, apothecary, and men’s (their Brethren brand) and women’s apparel, the gorgeously styled boutique is right at home nestled between Santa Monica-based Planet Blue and trendy Buda Juice.