When Charlie + Co. moved across the street to double its space in spring 2018, Charlie Price transformed the location into a blow-dry bar.
“The vibe is more minimalistic and effortless,” Price says of his dry bar styles. “Get it done on the weekend and it wears through midweek.” There will be 12 blow-dry stations at Co. Bar, and pricing is designed to encourage package purchases, so that hairstylists can create a personalized experience. “When you go to Drybar, you go and point at a photo, but it’s not your hair,” Price says. “It’s not going to look like that on you. Let me give you something that’s yours. You just have to trust that what I’m going to give you is better.”