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photography by Teresa Rafidi



Designed to look like a dreamy bathroom, Follain’s heavily-vetted lineup of effective, luxurious, and most importantly, nontoxic options includes May Lindstrom, Kjaer Weis, Tata Harper, Earth Tu Face, RMS Beauty, and cult favorite Vintner’s Daughter, as well as a refillable natural soap station. “When you walk into the stores, it’s not set up by brand, it’s actually set up by category to make it as customer-centric as possible,” says founder Tara Foley. 

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