At the heart of this new West Village boutique is London-based clothing line Charli, a collection of soft-as-butter separates. Owners (and husband and wife) Samira and Ash say the store will always be stocked with the tanks, tees, and dresses in seasonal color pallets. Yoga trousers are a highlight here. Buy them long and get them trimmed in the shop. No fraying guaranteed. All the Charli pieces are comfortable enough to sleep in, but can be dressed up for work or drinks. If you’re looking for fabric less slinky, you’ll find trendy cardigans, maxi dresses, handbags, and jackets here, too. Glitzy cocktail dresses are sprinkled among the racks. Prices are reasonable for the shop’s luxe threads: Charli goods for under $100 and girly frocks rom $100 to $250.